About

What is Gravatica?

Gravatica builds publication-quality strategy maps — we call them Atlas Maps — that reveal the reinforcement loops, competitive powers, and structural vulnerabilities inside major companies.

Methodology

Every Atlas Map is built from primary sources: SEC filings (10-K, 10-Q), earnings call transcripts, and published CEO interviews. We apply Hamilton Helmer's 7 Powers framework to identify durable competitive advantages, then map the reinforcement loops that sustain them.

Confidence levels are marked on every relationship. At least 80% of connections must be “stated” or “implied” by primary sources — no more than 20% can be “inferred.” This rigor is the product.

Why Maps?

Strategy is inherently spatial. Companies are systems of interdependent parts. A table of metrics misses the structure. A wall of text buries the signal. Maps show how the pieces connect — where value reinforces, where it leaks, and where the system is fragile.

Who Builds This?

Gravatica is an independent research product. We are not affiliated with any company we map, any brokerage, or any investment fund. Our only commercial relationship is with our subscribers.

Get in Touch

Questions, corrections, or partnership inquiries? Email hello@gravatica.com, or join the waitlist on the homepage.